Tourism results for July 2025
ORANJESTAD—If you review the results from July, Latin America shows a growth of 37% compared to July 2024.
This is primarily thanks to the strong development of Argentina and Brazil. In this context, what helps push the markets is that, in addition to Avianca, COPA, and LATAM Airlines, GOL flights were introduced in December last year. The strategy of A.T.A. remains focused on these markets, as well as on Chile, and even reduces its presence in the Colombian market (from a tourist perspective). With July results, the Latin America region experienced growth of 23.5% in the 7th month of 2025 compared to the same period in 2024.
Another notable market is the Canadian market, which is the second largest for Aruba. It has experienced a 39% growth in July compared to July 2024. The market has grown by 10% compared to the same period last year. Many Canadians choose to boycott travel to the United States due to geopolitical issues. Many opt to travel within their own country, but of those who travel internationally, Aruba is seeing good results. In July, the Netherlands' growth rate was 12%, indicating a steady trend in comparison to 2024. For the Latin American region, the projection is that it will close in 2025 with a 15% growth compared to 2024. For Europe, it is also projected to grow by 9%. North America remains moderate at +3% versus 2024, according to current projections.
STATISTICS ACCORDING TO THE UPDATE IN THE TOURISM INDUSTRY: GROWTH OF 15.0% IN STAYOVERS FOR JULY 2025 COMPARED TO JULY 2024
During July 2025, Aruba received 141,904 stay-over tourists, representing a 15.0% growth compared to July 2024. This is an absolute increase of 18,467 visitors. The most notable increase came from Latin American markets, particularly Argentina, with a growth of 161.7% and Brazil with 59.3%. In North America, Canada achieved a strong growth of 38.7%.
MARKETS AND MARKET SHARE
By July 2025, 76.2% of visitors came from North America, 17.0% from Latin America, and 4.4% from Europe. Argentina and Brazil are the main drivers of growth in Latin America, whilst the Netherlands and Belgium have contributed to healthy growth in Europe.
SHORT-TERM VACATION RENTALS (STVR)
A.T.A. continues to use the Lighthouse platform to monitor and analyze the STVR sector. If July 2025 is compared to July 2024, the average occupancy level remained around 61%. The ADR (Average Daily Rate) for July 2025 is USD 310, while total YTD revenue through July 2025 is USD 191.4 million.