Routes Americas 2024, Bogota

Held from March 19 through 22 in Bogota, Colombia, this conference brought together key stakeholders from across the Americas region, fostering invaluable connections and collaborations.

A standout moment for Aruba Airport this year was that the Aruba Tourism Authority (A.T.A.) joined the event, marking a milestone in the airport’s 28th time attending the Routes Conferences. The collaboration with A.T.A. allowed for a comprehensive representation of the island, providing airline partners with a holistic view of Aruba's offerings, efforts put into the route, and the exploration of potential when new partnerships and routes.

Aruba Airport and the Aruba Tourism Authority proudly unveiled a shared stand at Routes Americas 2024, marking the first time in this 28th Routes Conference attendance since the late nineties that they undertook such a collaborative effort at this conference. This stand served as a hub of information, showcasing the island's unparalleled beauty, diverse attractions, and seamless air travel experience.

The Aruba delegation at Routes Americas 2024 was led by Barbara Brown, Jo-Anne Meaux-Arends, Aviation Business Development Executive, and Mary Joan Wardlaw, Customer Relationship Officer, representing Aruba Airport. The A.T.A. team, consisting of Sanju Luidens, Chief Marketing Officer, Sjeidy Feliciano, Area Director of North America, and Jordan Schlipken Croes, Area Director of Latin America, added their destination marketing expertise to the collaboration.

Throughout the conference, the Aruba delegation engaged in over 22 productive meetings with established and emerging airlines, and key airports such as Guarulhos Airport and Rhode Island Airport Corporation. These discussions led to exciting new partnerships with industry leaders, including GOL, Flair Airlines, Breeze, Alaska Airlines, and JetSMART.

JetBlue, British Airways, and Wingo were honored for their exceptional contributions to Aruba's air connectivity and passenger experience. JetBlue was celebrated for achieving the highest market share (20%) and seat capacity (19%) in terms of total passenger traffic, with notable increases in seat capacity from Boston (10%) and JFK (5%). Wingo, recognized as the fastest-growing airline in Latin America, demonstrated remarkable growth in revenue-generating passengers and seat capacity to Aruba. British Airways received special acknowledgment as they marked their first year of operating the London Gatwick – Aruba route, enhancing connectivity between the two destinations.

The participation of Aruba Airport and the Aruba Tourism Authority at Routes Americas 2024 underscores their commitment to driving the growth and success of Aruba's aviation sector, solidifying its position as a premier destination in the Americas.