A.T.A. shares June 2025 results.
ORANJESTAD - According to A.T.A.'s current projection, tourism to Aruba may close the year with a growth of between 3% and 5% compared to 2024.
By June 2025, Aruba is expected to expand by 3.3%. This exceeds the 1% forecast that was set for 2025. Several industries are impacted by this expansion, including lodging, food and beverage, transportation, activities, retail, and more.
The United States tourism figures remain stable compared to 2024, and the diversification strategy is proving effective. It was part of the management, but during quarter 1 this year, it was decided to work harder to counter probable weak demand from the United States. I must say that this also bore fruit. During the first half of 2025, the United States remained stable, Canada rose by 7.7%, Latin America grew by 20.7%, and Europe, although at a moderate decline of 1.3%, is projected to be closing the year with an increase of 9% over 2024, among other things tied to the recent achievement of two additional weekly flights of KLM. As part of its diversification efforts this year, Aruba went above and beyond to secure this.
The occupancy rate of short-term vacation rentals (STVR) for June 2025 was 55%, while that of AHATA was 72%. The first went up, and the second went down. The fact is that there is more accommodation, both in the hotel category and in STVR. This is despite Aruba Airport's limited capacity to expand during peak times. We will continue collaborating with all partners to advance development in the desired direction, maintain visitor numbers, and work towards the intended profile, all while keeping in mind the motto, "A Sweet Aruba to Live Is a Sweet Aruba to Visit." Every effort is valuable.
STATISTICS FROM THE LATEST TOURISM INDUSTRY UPDATE INDICATE A 3.1% GROWTH IN STAYOVER VISITORS FOR JUNE 2025 COMPARED TO JUNE 2024.
During June 2025, Aruba received 126,391 stay-over tourists, representing a 3.1% growth compared to June 2024. This represents an absolute growth of 3,818 visitors. The Latin American market is the main source of the increase, with Argentina and Brazil seeing increases of 112.3% and 62.6%, respectively. From North America, Canada achieved a significant growth of 37.8%.
MARKETS AND MARKET SHARE
By June 2025, 77.9% of visitors came from North America, 15.9% from Latin America, and 3.6% fromEurope. The Argentine and Brazilian markets are major drivers of growth in Latin America. Europe, which includes nations like Germany and Switzerland, is growing moderately.
SHORT-TERM VACATION RENTALS (STVR)
A.T.A. continues to use the Lighthouse platform to monitor and analyze the STVR sector. Comparing June 2025 with June 2024, the average occupancy level rose from 52% to 55%. The ADR (Average Daily Rate) for June 2025 increased by USD 319, while total revenue for June 2025 is USD 163.1 million (YTD).