A.T.A. Shares December 2025 Results

Additionally, A.T.A. data indicate a positive trend in average daily tourist spending during the first two quarters of 2025. In Q1, average daily expenditure increased by 2.6% to Afl. 578.22, while in Q2 it remained stable at Afl. 538.36. These results demonstrate tourism’s continued contribution to Aruba’s economic development.

A.T.A. expects to close 2025 with an overall increase of 7% in Tourism Credits compared to 2024, exceeding the original projection of +3%.

Statistics According to the Latest Tourism Industry Update

14.3% Growth in Stayover Arrivals in December 2025 Compared to December 2024

During December 2025, Aruba welcomed a total of 146,515 stayover visitors, representing a 14.3% increase compared to December 2024. This significant growth in arrivals underscores Aruba’s strong positioning as a preferred destination.

The largest share of visitors originated from the North American market, accounting for 77.7% of total arrivals. Latin America represented 14.8%, Europe 4.7%, and other regions 2.8%.

Markets and Market Share

As of December 2025, 77.7% of visitors came from North America, 14.8% from Latin America, 4.7% from Europe, and 2.8% from other regions. While North America experienced a slight decline in share, both Latin America and Europe recorded growth. Notably, the strong performance from Latin America was driven primarily by Argentina, Brazil, and Colombia.

Short-Term Vacation Rentals (STVR)

A.T.A. continues to monitor the short-term vacation rental (STVR) sector through the Lighthouse platform. By December 2025, the average occupancy rate increased to 60%, compared to 55% in December 2024. The Average Daily Rate (ADR) for December 2025 reached USD 449, while total revenue for the month amounted to USD 42.3 million—representing a notable increase compared to December 2024.