A.T.A. presents October results.
ORANJESTAD—The monthly statistical report includes an explanation of the results of the attraction of the influx of visitors from the United States.
The report shows that Aruba continues to attract high-quality tourists, with a noticeable increase in high-income visitors, known as "affluent travelers," from the United States. An influx of visitors tends to spend more during their stay and evaluates their experience positively. Aruba scores a 9.2 for the Guest Experience Index from visitors.
According to data as of August this year, the share of tourists from the United States with annual incomes above $150,000 increased by 5% compared to 2024, while those with incomes between $100,000 and $150,000 increased by 2%. This group represents the majority of the US market and indicates a growing preference for higher-quality experiences.
STATISTICS ACCORDING TO THE TOURISM INDUSTRY:
5.7% GROWTH IN STAYOVER FOR OCTOBER 2025 COMPARED TO OCTOBER 2024
In October 2025, Aruba received a total of 109,990 stay-over tourists, a 5.7% increase from October 2024. This is an absolute increase of 5,953 visitors. The most notable increase came from the North American market, with 80,224 visitors, followed by Latin America with 19,665, an increase of 6.2% compared to 2024. From Europe, Aruba received 6,383 visitors, and from other regions, 3,718.
MARKETS AND MARKET SHARE
By October 2025, the market distribution is as follows: North America (72.9%), Latin America (17.9%), Europe (5.8%), and other regions (3.4%). The outstanding growth from North America reflects a continuous increase in demand for Aruba as a tropical destination. For Latin America, Argentina and Brazil continue to present a strong performance and remain as one of the main engines behind the growth in arrivals for the month of October. Europe has maintained a stable level without significant variation.
SHORT-TERM VACATION RENTALS (STVR)
A.T.A. continues to use the Lighthouse platform to monitor and analyze the STVR sector. Comparing October 2025 with October 2024, the average occupancy level rose to 53%. The ADR (Average Daily Rate) for October 2025 is USD $288, while total YTD revenue through October 2025 is USD $23.4 million, compared to USD $17.5 million in October 2024.