Aruba Tourism Authority (A.T.A.) Shares Results for July 2026

Data shows that international visitors continue to contribute significantly to the local economy across various service and retail sectors. This study analyzes electronic transactions made in Aruba using foreign-issued Visa cards on the Visa network.

Restaurants and food establishments accounted for the largest share of expenditures at USD 56.7 million, followed by the accommodation sector at USD 44 million and retail at USD 39.3 million. Visitors also contributed to supermarkets, transportation, and entertainment. These findings confirm that tourism spending is widely distributed rather than concentrated in a single sector, generating broad economic activity across Aruban businesses.

STAYOVER TOURISM INDUSTRY: ARRIVALS, NIGHTS, AND MARKET SHARE

In July 2026, Aruba welcomed 160,858 stayover visitors and recorded 1,073,422 total visitor nights, with an average length of stay (ALOS) of 6.7 nights. These figures highlight a strong performance for the tourism industry during the month.

North America remained the primary source market in July, accounting for 72.1% of all arrivals, followed by South America at 21.6%, Europe at 4.2%, and other regions at 2.1%.

• United States: 111,236 visitors (largest overall market)
• Argentina: 16,905 visitors (top South American market)
• The Netherlands: 3,626 visitors (top European market)

SHORT-TERM VACATION RENTALS (STVR)

A.T.A. continues to track the Short-Term Vacation Rentals (STVR) sector via the Lighthouse platform. Key metrics for July 2026 include:

• Average Occupancy Rate: 62%
• Average Daily Rate (ADR): USD 384
• Total Sector Revenue: ~USD 36.7 million

These results reflect sustained demand for short-term rental accommodations across the island.