Aruba Showcases Its Brand at the US Open in New York
ORANJESTAD – The Aruba Tourism Authority (A.T.A.) is proud to announce Aruba’s presence at the United States Open Tennis Championships (US Open), one of the world’s most prestigious tennis tournaments held annually in Queens, New York.
This strategic activation places Aruba’s brand on the global stage, with the island’s logo featured on select players’ apparel during matches broadcast live on ESPN from Arthur Ashe Stadium, Louis Armstrong Stadium, Grandstand, and Court 17.
In collaboration with leading marketing agencies and athletes, Aruba’s branding extends beyond the courts through social media partnerships with players, giving the island access to their extensive global audiences. A.T.A.’s latest promotional campaign is also being showcased during broadcasts, amplifying Aruba’s visibility among a highly engaged, high-value audience.
A highlight of this year’s campaign occurred during a match that drew worldwide attention, where Aruba’s logo appeared courtside alongside high-profile moments involving global stars.
The Aruba Tourism Authority is proud to be featured at this internationally recognized sporting event and invites tennis fans worldwide to tune in to the US Open to experience Aruba’s brand presence.